August only Seven bonuses

$3,000 in launch bonuses.

Paid out across seven creators. Five places on the leaderboard, plus two prizes we pick by hand on the strength of the work itself.

$2,000 Leaderboard pool, paid down five places.

$1,000 Two judged prizes of $500 each.

7 Creators walk away with a bonus.

The leaderboard

Five places paid, not one.

Most launch bonuses are a single prize for a single winner, which means everyone who is not certain they can win it quietly stops competing by week two. We would rather pay five people something real than one person everything.

Top five get paid

Fifth place is worth more than 40% of first. Landing anywhere on this board is worth the swing.

1st

$600

2nd

$450

3rd

$375

4th

$325

5th

$250

Places paid: 5 Pool: $2,000 Ranked by total ad spend generated

The judged prizes

Two prizes that spend cannot buy.

Good ads sometimes get unlucky on budget allocation. These two are chosen by us, by hand, on the work itself. You do not need to top the leaderboard to win one.

$500

Best New Angle

The concept that opened a door we had not thought of. Not the best execution of an angle we are already running. A genuinely new way into the customer, whether or not it outspent everything else.

Judged on the idea

$500

Most Improved

The creator whose last submission is unrecognisable from their first. This one rewards the people who took the feedback, went back, and closed the gap fastest across the month.

Judged on the trajectory

The details

How it runs.

Window: August only. Ads must be approved and live between August 1 and August 31, and spend is counted through the end of the month.
Ranking: The leaderboard is ranked by the total ad spend generated by your approved ads across the window. One approved ad puts you on the board.